Everyone Is Looking at the Wrong Property Markets Right Now

By Uwe Jacobs

Let’s start with a simple question:

Why do some property markets outperform significantly, while others remain relatively flat — all within the same country, under the same economic conditions?

Same interest rates. Same lending environment. Same national headlines.

Yet very different outcomes.

So what is actually driving this divergence?

The Real Driver Behind Market Performance

Recent housing data points to a clear and consistent trend:

The strongest growth in home values over the past five years has occurred in areas where population growth has outpaced new housing supply.

This is not speculation — it is a fundamental economic principle.

When more people are competing for a limited number of homes, pressure builds within the market. Over time, that pressure translates into rising prices and increased competition among buyers.

A Market Defined by Imbalance

Across Australia, we are seeing a widening gap between:

  • The rate at which people are entering the market
  • The rate at which new dwellings are being delivered

In some regions, this imbalance has been particularly pronounced. Population growth has accelerated, while construction has not kept pace.

The result has been strong upward pressure on home values.

In contrast, other areas have delivered a higher share of new housing relative to their population growth. In these markets, supply has kept up more effectively with demand, and price growth has been more moderate.

This divergence is now one of the defining characteristics of the current property cycle.

Not All Markets Are Moving the Same Way

Another important takeaway from the data is that the Australian property market is not moving as a single entity.

Nationally, dwelling values have continued to rise, with annual growth approaching double digits. However, beneath that headline figure, performance varies significantly:

  • Some markets are beginning to slow
  • Others are stabilising
  • Some continue to experience strong growth

Regional markets, in particular, have shown resilience, supported by migration trends and relative affordability.

This reinforces an important point:

There is no “one market” — only a collection of local markets, each driven by its own dynamics.

Supply Remains Constrained

Despite ongoing construction activity, housing supply remains tight.

New listings have been tracking below average levels, and total available stock is lower than it was a year ago. At the same time, properties are still selling relatively quickly, and vendor discounting remains limited.

This suggests that, even with some softening in demand, the market is still operating under constrained supply conditions.

Rental Markets Tell the Same Story

The rental market provides further evidence of this imbalance.

Vacancy rates remain low, and rental growth has reaccelerated over the past year. This reflects strong demand for housing combined with limited available supply.

For investors, this has implications not only for capital growth, but also for income stability and cash flow.

The Bigger Picture

Australia’s residential property market represents a significant portion of national wealth, yet the pace of new housing delivery continues to fall short of long-term requirements.

Even with an increase in dwelling approvals, the level of construction remains below the targets needed to meet future demand.

This raises a critical question:

If supply continues to lag behind population growth, how sustainable is the current imbalance?

The Property Friends Perspective

At Property Friends, we do not approach property investment by focusing on what is popular or familiar.

We focus on fundamentals.

The data reinforces a principle we have followed for many years:

Markets perform when demand and supply fall out of balance.

Understanding where that imbalance exists — and how it aligns with an individual investor’s goals — is key to making informed, strategic decisions.

There is no one-size-fits-all approach. Every investment strategy must be tailored to the individual, taking into account their financial position, risk profile, and long-term objectives.

A Shift in Thinking

For many investors, the natural tendency is to focus on familiar locations or well-known markets.

However, the data suggests that this approach may overlook important opportunities.

The more relevant question is not:

What is everyone else doing?

But rather:

Where is demand outpacing supply, and how sustainable is that trend?

The Australian property market is not uniform.

It is shaped by local conditions, varying levels of supply, and shifting patterns of demand.

Those who understand these dynamics are better positioned to navigate the market with confidence.